Then there are, of course, those that deny climate change, regardless of evidence that we can all see and feel. Some folk continue to doubt the longevity of ESG as an investment style or screen. ![]() How could they retain profitability when the whole proposition was unsustainable? To recover, they need a new and brilliant proposition and the funds to rebuild the company from the foundations – unlikely. ![]() To shorten drawing-board-to-shop time, they were manufactured in the UK – hence the need to pay low wages. The quality is such that the garments couldn’t be kept for long, regardless of fashion. Their proposition is around flogging cheap frocks to teenage girls to wear and chuck. I was astounded that investors thought Boohoo shares could recover. By September it was over 400p again, as investors saw a buying opportunity. ![]() The share price fell from over 400p to around 250p. You will remember that Boohoo’s share price fell when they were found to be paying some of their workforce as little as £3.50 per hour in July 2020.
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